Work Less Play More Podcast
Welcome to the Work Less Play More podcast, home to misfit entrepreneurs, just like you, building your business to the beat of your own drum and radical enough to believe you can change the world. I'm your host, Lindsay Johnson, AKA The Radical Connector, and I've been teaching entrepreneurs how to sell more with less ick for over 20 years. If you're ready to learn how to use your business to make great money and change the world so that you can ditch your desk and go have a life, you've come to the right place. Are you ready? Let's get into it.
Work Less Play More Podcast
Why Nobody is Buying Your Digital Course (And How to Fix It!)
Your digital course is amazing, so why the heck isn’t anyone buying it? 😩
If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.
In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix it.
In This Episode, We Cover:
💔 You Might Not Be Ready to Create a Course Yet
- The myth of “overnight success” (Hint: It takes longer than six months!)
- Why skipping the dirty work (aka real-world experience) sets you up for failure
- The reality of building a sustainable, profitable business before going digital
💔 You Haven’t Spent Enough Time on Market Research
- Why identifying a problem isn’t enough—you need proof that people will pay to solve it
- The most effective (and fastest!) way to validate your course idea
- How working one-on-one or in small groups can unlock game-changing insights
💔 Your Sales Funnel Has a Leak
- How to tell if your sales funnel is the problem
- The #1 mistake most entrepreneurs make when warming up leads
- Why it takes time (and trial & error) to create a funnel that actually converts
Resources I mentioned
Blog: 3 Shocking Reasons Your Digital Course Isn't Selling
About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business coach for service-based businesses, online educators, and coaches tired of hustle culture, bro-marketing, and pretending to be someone they’re not. Lindsay’s signature Ick-Free Sales Community and anti-hustle approach to business is a much-needed breath of fresh air for entrepreneurs doing too dang much.
🤟 Get Lindsay's Un-Hustle Your Business Starter Kit
Connect with Lindsay
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