Playing Big with Lindsay Johnson
Getting nerdy on all things entrepreneurship, personal growth, and playing BIG in your business!
I'm Lindsay Johnson, aka The Radical Connector. I run a scaling agency for service-based businesses, and I'm here to demystify the entrepreneurial journey, show you what it really takes to build a sustainable, scalable business, help you level up your founder mindset, and teach you a few business skills along the way.
Playing Big with Lindsay Johnson
Why Nobody is Buying Your Digital Course (And How to Fix It!)
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Your digital course is amazing, so why the heck isn’t anyone buying it? 😩
If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.
In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix it.
In This Episode, We Cover:
💔 You Might Not Be Ready to Create a Course Yet
- The myth of “overnight success” (Hint: It takes longer than six months!)
- Why skipping the dirty work (aka real-world experience) sets you up for failure
- The reality of building a sustainable, profitable business before going digital
💔 You Haven’t Spent Enough Time on Market Research
- Why identifying a problem isn’t enough—you need proof that people will pay to solve it
- The most effective (and fastest!) way to validate your course idea
- How working one-on-one or in small groups can unlock game-changing insights
💔 Your Sales Funnel Has a Leak
- How to tell if your sales funnel is the problem
- The #1 mistake most entrepreneurs make when warming up leads
- Why it takes time (and trial & error) to create a funnel that actually converts
Resources I mentioned
Blog: 3 Shocking Reasons Your Digital Course Isn't Selling
About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.
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