Playing Big with Lindsay Johnson
Let's talk about how to build and scale a business you love without burning out, selling out, or doing it all alone!
Howdy, I'm Lindsay aka The Radical Connector. I'm an entrepreneurship nerd and have been teaching service providers, coaches, and consultants my Ick-Free Sales System for over 20 years. In this podcast, you'll learn how to get sales that feel good, put your brand on the map, establish yourself as a thought leader, and grow yourself as an entrepreneur.
Playing Big with Lindsay Johnson
Why Nobody is Buying Your Digital Course (And How to Fix It!)
Your digital course is amazing, so why the heck isn’t anyone buying it? 😩
If you've launched your course only to hear crickets, you’re not alone. So many new entrepreneurs fall into the same traps when trying to sell their digital products ... and they're a pretty big deal.
In this episode, Lindsay breaks down the top three heartbreaking reasons your course isn’t selling—and what you can do to fix it.
In This Episode, We Cover:
💔 You Might Not Be Ready to Create a Course Yet
- The myth of “overnight success” (Hint: It takes longer than six months!)
- Why skipping the dirty work (aka real-world experience) sets you up for failure
- The reality of building a sustainable, profitable business before going digital
💔 You Haven’t Spent Enough Time on Market Research
- Why identifying a problem isn’t enough—you need proof that people will pay to solve it
- The most effective (and fastest!) way to validate your course idea
- How working one-on-one or in small groups can unlock game-changing insights
💔 Your Sales Funnel Has a Leak
- How to tell if your sales funnel is the problem
- The #1 mistake most entrepreneurs make when warming up leads
- Why it takes time (and trial & error) to create a funnel that actually converts
Resources I mentioned
Blog: 3 Shocking Reasons Your Digital Course Isn't Selling
About Lindsay
Lindsay Johnson, aka The Radical Connector, is a business development nerd who's been showing service providers, coaches, and consultants how to get sales and scale their businesses for over 20 years. Lindsay's signature Ick-Free Sales System cuts through the chaos and maps out exactly what you need to do to turn the engine on in your business with simple roadmaps and action plans.
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