Work Less Play More Podcast
Welcome to the Work Less Play More podcast, home to misfit entrepreneurs, just like you, building your business to the beat of your own drum and radical enough to believe you can change the world. I'm your host, Lindsay Johnson, AKA The Radical Connector, and I've been teaching entrepreneurs how to sell more with less ick for over 20 years. If you're ready to learn how to use your business to make great money and change the world so that you can ditch your desk and go have a life, you've come to the right place. Are you ready? Let's get into it.
Work Less Play More Podcast
Create Content that Builds Trust with Tara McEwen
Ready to create content that genuinely connects with your audience and builds lasting trust?
In this episode with Tara McEwen, we explore how to develop meaningful and strategic content that goes beyond promoting your services. We focus on sharing what drives you, why you love your work, and how your values can resonate with your audience.
You’ll learn how to:
✏️ Craft value-based content that builds trust and credibility with your audience.
✏️ Seamlessly integrate editorial content that naturally leads to interest in your services.
✏️ Position yourself as an expert and thought leader by focusing on inspiration, advice, and storytelling.
Tara shares her proven strategies for creating content that not only highlights what you do but why you love it and the impact it has.
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Meet Tara
Tara McEwen is an award-winning producer and media consultant who teaches business owners and thought leaders how to elevate their media and messaging. She believes everyone has a story worth telling, all they need is the right skills and guidance to tell it effectively and to a broader audience. She lives in Toronto with her rescue dog Pearl.
Website: https://www.mcewenmedia.ca/
Instagram: https://www.instagram.com/mcewenmedia/
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💌 Get Lindsay's Ick-Free Sales Scripts!
📺 Save your seat for Shop Talks on YouTube
About Lindsay
Lindsay Johnson, aka The Radical Connector, is a sales & visibility coach for misfit entrepreneurs building their business to the beat of their own drum and radical enough to believe they can change the world!
Lindsay’s passion for showing entrepreneurs how to use entrepreneurship as a tool to liberate themselves and others from systems of oppression and lead an impactful life shines through in everything they do.
After 20+ years of teaching entrepreneurs how to make money in a way that feels good, Lindsay’s message is clear: you matter, the work you do is important, and we need you to make excellent money so you can change the freaking world!
Connect with Lindsay
Instagram | TikTok | Website | Podcast | YouTube | Blog
